My team and I had to coordinate a high-profile collaboration involving artist rights, record label approvals, and merchandise logistics while ensuring a seamless brand experience across multiple stores. The campaign required managing timelines across teams, activating both in-store and digital audiences, and maintaining consistency under tight deadlines.

A fan-focused activation celebrating Freya Skye as both an emerging artist and an It’s Boba Time superfan. The concept paired the artist’s favorite drink with collectible elements and interactive social moments, including a social contest offering fans the chance to win tickets to her Los Angeles and Anaheim tour stops.

Directed the design and production of all campaign assets, including Freya’s Mango Iced Tea, exclusive stickers, posters, digital menu graphics, and social media content. Led a social contest campaign that awarded 10 fans tickets to Freya Skye’s live tour stops, driving strong participation and excitement across platforms. Oversaw vendor management, cross-team collaboration, and distribution of merchandise to all stores, and coordinated an in-store pop-up event where Freya personally served fans, generating press coverage and artist engagement.

Campaign assets included:

• Limited edition collectible stickers

• In-store promotional posters

• Digital menu graphics

• Website homepage takeover

• Mobile app messaging

• Social media

• In-store pop up activation

Launched successfully across 97 locations, creating memorable fan experiences and strong social engagement. The in-store pop-up attracted over 200 fans in a single hour, and collectible stickers sold out quickly. The collaboration strengthened brand connections while delivering an elevated, artist-driven retail experience that resonated with fans and amplified awareness online.