Translate a globally recognized digital brand into a physical retail experience while maintaining its nostalgic identity and appeal. The collaboration required aligning with an international team, managing cross-functional timelines, and ensuring design consistency across multiple production outputs and locations.

A nostalgia-driven campaign that reimagined Neopets as an immersive, real-world experience. The concept blended the brand’s iconic visual language with It’s Boba Time’s identity, creating playful, collectible-driven moments that encouraged both in-store engagement and social sharing.

Campaign assets included:

• Limited edition collectible pins

• Limited edition collectible stickers

• Co-branded cup sleeves

• Co-branded cup seals

• Window Clings

• In-store promotional posters

• Digital menu graphics

• Website homepage takeover

• Mobile app homepage takeover and messaging

• Social media and influencer marketing

• In-store pop up activation

Successfully launched across 96 locations, driving strong in-store engagement and social visibility throughout the campaign. Limited-edition merchandise sold out, and the pop-up activation generated press coverage and influencer content, amplifying reach and excitement. The collaboration strengthened brand connections by turning nostalgia into an interactive retail and social experience.