Hi, I’m Rachel — a creative leader and visual storyteller with 8+ years of experience shaping design systems and brand narratives across beauty, entertainment, and F&B industries.

From working at Nickelodeon on social-first content to art directing national beverage campaigns at It’s Boba Time HQ, I thrive at the intersection of brand strategy and visual execution. My strength lies in translating ideas into visuals that connect, whether it’s a seasonal campaign rollout, a prop on set, or a cup sleeve seen by thousands.

When I’m not building design workflows or directing creative shoots, you’ll find me painting, trying out a new recipe, or exploring the city.

Let’s connect!